Walter R Paczkowski

Deep Data Analytics for New Product Development

• Broschiertes Buch

Produktbeschreibung

This book presents and develops the deep data analytics for providing the information needed for successful new product development.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 286
• Erscheinungstermin: 26. Februar 2020
• Englisch
• Abmessung: 231mm x 155mm x 20mm
• Gewicht: 408g
• ISBN-13: 9780367077761
• ISBN-10: 0367077760
• Artikelnr.: 58769407

Autorenporträt

Walter R. Paczkowski worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University.

Inhaltsangabe

1 Introduction 2 Ideation: What Do You Do? 3 Develop: How Do You Do It? 4
Test: Will It Work and Sell? 5 Launch I: What Is the Marketing Mix? 6
Launch II: How Much Will Sell? 7 Track: Did You Succeed? 8 Resources:
Making It Work