Thomas J Mickey

Deconstructing Public Relations

Public Relations Criticism

• Gebundenes Buch

Produktbeschreibung

This volume applies a cultural studies analysis to the practice of public relations. It is intended for students and scholars in public relations, cultural studies, and related areas.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 176
• Erscheinungstermin: 1. Oktober 2002
• Englisch
• Abmessung: 225mm x 146mm x 18mm
• Gewicht: 349g
• ISBN-13: 9780805837483
• ISBN-10: 0805837485
• Artikelnr.: 21628026

Autorenporträt

Thomas J. Mickey

Inhaltsangabe

Contents: Preface. Why Deconstruct? Cultural Studies Approach. Alcohol as
Medicine. Representation of Woman. Selling the Internet. Garden According
to Martha Stewart. A Community Relations Campaign. The Language of Mental
Illness. The Ideology of an AIDS Prevention Campaign. The Monet Exhibit.
Olympic Gold.