Data Analytics in Marketing, Entrepreneurship, and Innovation

Herausgeber: Kehal, Mounir; El Alfy, Shahira

• Broschiertes Buch

Produktbeschreibung

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 182
• Erscheinungstermin: 25. September 2023
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 277g
• ISBN-13: 9780367697648
• ISBN-10: 0367697645
• Artikelnr.: 68711133

Autorenporträt

Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai. Prior to which he was associate professor of management information systens and dean at the College of Business Administration, American University in the Emirates, Dubai. Shahira El Alfy, DBA, PHD Ed, FHEA, ECBA is an Assistant Professor at the Higher Colleges of Technology, Dubai.

Inhaltsangabe

1 Business Analytics: Through SIoT and SIoV. 2 Innovation Analytics. 3
Business Predictive Analytics: Tools and Technologies. 4 Hospitality
Analytics: Use of Discrete Choice Analysis for Decision Support. 5 Data
Analytics in Marketing and Customer Analytics. 6 Marketing Analytics. 7 Big
Data Analytics. 8 New Product Development and Entrepreneurship Analytics. 9
Predictive Learning Analytics in Higher Education.