Gebundenes Buch

Data Analytics in Marketing, Entrepreneurship, and Innovation

Beschreibung

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

Autor

Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai. Prior to which he was associate professor of management information systens and dean at the College of Business Administration, American University in the Emirates, Dubai. Shahira El Alfy, DBA, PHD Ed, FHEA, ECBA is an Assistant Professor at the Higher Colleges of Technology, Dubai.

Produktdetails

• Data Analytics Applications
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 194
• Erscheinungstermin: 13. Januar 2021
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 434g
• ISBN-13: 9780367184834
• ISBN-10: 0367184834
• Artikelnr.: 60601332