Ira J. Haimowitz

Data Analytics for Business

Lessons for Sales, Marketing, and Strategy

• Broschiertes Buch

Produktbeschreibung

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 162
• Erscheinungstermin: 20. Dezember 2022
• Englisch
• Abmessung: 225mm x 150mm x 11mm
• Gewicht: 272g
• ISBN-13: 9780367281489
• ISBN-10: 0367281481
• Artikelnr.: 64686079

Autorenporträt

Ira J. Haimowitz, Ph.D. is a product management consultant currently specializing in developing and delivering strategy and analytics solutions for the life sciences sector, with over 20 years' experience across industries.

Inhaltsangabe

Organizational Design Principles 1. Linking Business Challenges to Big Data
Solutions 2. Selling the Big Data Analytics Initiative 3. Organizational
Structures for Advanced Analytics 4. Lessons Learned Managing Big Data
Departments Analytics Business Applications 5. Segmentation: Categorizing
Your Customers 6. Targeting: Getting it "Right" 7. Campaign Measurement
with Learning Objectives 8. Strategic Text Mining 9. Predictive Modeling
for Business Implementation and Delivery 10. Privacy Considerations for Big
Data Analytics 11. Delivering Results with Actionable Insights 12.
Scalability and Long Term Success