Margit Huber / Martina Pallas (eds.)

Customising Stakeholder Management Strategies

Concepts for Long-term Business Success
Herausgegeben:Huber, Margit; Pallas, Martina

• Gebundenes Buch

Produktbeschreibung

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies' requirements to fulfill their long term business goals. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI_M methodology.

Produktdetails

• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 11614319, 978-3-540-31318-2
• 2006
• Seitenzahl: 156
• Erscheinungstermin: 3. März 2006
• Englisch
• Abmessung: 241mm x 160mm x 15mm
• Gewicht: 454g
• ISBN-13: 9783540313182
• ISBN-10: 3540313184
• Artikelnr.: 20792371

Autorenporträt

Margit Huber, TNS Infratest, Munich, Germany / Martina Pallas, TNS Infratest, Munich, Germany

Inhaltsangabe

TRI*M: Generating Insight, Traction and Credibility at Comet.- Quality Management and Customer Retention.- How to Use TRI*M in a Six Sigma Project.- Public Sector TRI*M - Helping to Deliver Best Value.- Customer Satisfaction with Commerzbank's Retail Banking.- The Czech Beer Market: A Brief Introduction - Understanding Consumers and Customer Needs.- Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication.- Customer Satisfaction and Retention Improves with Six Sigma.- Focus on Loyalty.- The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction.