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Customer with a Capital C provides a unique insight into the workings of one of North America's foremost customer service organizations, Headsets.com. Over the past decade the author, Ken Welsh, has worked as Headsets.com's voice coach, helping distil the vision of the company's CEO, Mike Faith, into a practical skill set. Mike's vision has always been to create a company where the customer comes first, second, and always-a company that is truly customer-centric. With the help of everyone at Headsets.com, Ken Welsh has written Customer - with a Capital "C" as a simple, easily read case study of a truly customer-centric organization. Through this, Customer - with a Capital "C" provides a simple set of easily applied principles for anyone wishing to create a successful company where the customer always comes first.