Zohra Saleem, Kashif Rashid

Customer Satisfaction in Mobile Banking Industry of Pakistan

A Quantitative Study

• Broschiertes Buch

Produktbeschreibung

Mobile Banking has marked this decade as the latest technological advancement in financial sector. The motive behind adopting this technology is to provide customers ease of use and swift banking services at their door step. The advent of internet has led to M-commerce. It has enabled customers to conduct banking business with the help of mobile telecommunication devices. Developing countries like Pakistan have recently adopted this technology which has provided an opportunity for research, forecasting the factors that determine technology adoption. The study incorporates five factors of technology adoption: organizational, technological, strategic, functional and economic factor. The purpose of the study is to identify which of these factors perceive significance with respect to customer satisfaction.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 148
• Erscheinungstermin: 30. Juni 2011
• Englisch
• Abmessung: 220mm x 150mm x 9mm
• Gewicht: 213g
• ISBN-13: 9783845402499
• ISBN-10: 3845402490
• Artikelnr.: 33691576

Autorenporträt

Tiene una licenciatura en informática y una maestría en ciencias de la gestión del Instituto de Tecnología de la Información COMSATS, Abbottabad (Pakistán). Actualmente trabaja en el mismo instituto como profesor del Departamento de Ciencias de la Gestión. Ha publicado un trabajo de investigación en una revista llamada The International Journal of Professional Management.