Andere Kunden interessierten sich auch für
![Relationship Marketing]( "Relationship Marketing")
Relationship Marketing244,99 €![Relationship Marketing]( "Relationship Marketing")
Relationship Marketing59,99 €![Machine Learning in Marketing]( "Machine Learning in Marketing")
Machine Learning in Marketing24,99 €![Role Of M-Marketing In Increased Financial Traffic of Mobile Devices]( "Role Of M-Marketing In Increased Financial Traffic of Mobile Devices")
Role Of M-Marketing In Increased Financial Traffic of Mobile Devices23,99 €![Customer Relationship Marketing in der Luxusgüterindustrie]( "Customer Relationship Marketing in der Luxusgüterindustrie")
Customer Relationship Marketing in der Luxusgüterindustrie49,90 €![Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship]( "Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship")
Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship308,99 €![Developing Relationships, Personalization, and Data Herald in Marketing 5.0]( "Developing Relationships, Personalization, and Data Herald in Marketing 5.0")
Developing Relationships, Personalization, and Data Herald in Marketing 5.0244,99 €
The purpose of this study was to determine the relationship between customer relationship marketing and customer retention of the 167 active demand deposit account holders of a rural bank in Panabo and to proposed an intervention scheme. Employing non-experimental quantitative research design utilizing a descriptive-correlation technique with the aid of the modified questionnaires with mean, Pearson r and Regression Analysis as statistical tools, it was established in the study that customer relationship marketing has a significant relationship with customer retention. The domain of customer relationship marketing that best influences customer retention is trust, having the highest beta coefficient. The findings signify that if the bank employees employ a high level of trust under customer relationship marketing, it could guarantee an increase in customer retention and client confidence, to demonstrate a more positive and progressive banking operation.