Customer Relationship Management - Roberts-Phelps, Graham
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Discusses why customers defect, how to keep a customer for life, and how to develop a marketing database.

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Produktbeschreibung
Discusses why customers defect, how to keep a customer for life, and how to develop a marketing database.
Autorenporträt
Graham Roberts-Phelps is an international specialist consultant in business and personal development, sharing his ideas and insights with thousands of people and organizations every year. With an extensive background in management and business development, Graham works with organisations of many different types and sizes.