J. Lynch

Customer Loyalty and Success

• Gebundenes Buch

Produktbeschreibung

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Produktdetails

• Verlag: Macmillan Education / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-333-63910-8
• 1995
• Seitenzahl: 292
• Erscheinungstermin: 19. Juni 1995
• Englisch
• Abmessung: 216mm x 140mm x 21mm
• Gewicht: 468g
• ISBN-13: 9780333639108
• ISBN-10: 0333639103
• Artikelnr.: 26083974

Autorenporträt

JAMES J. LYNCH

Inhaltsangabe

Tomorrow's Customer is here today - The Customer as Carer - The Customer as a Resource - The Customer as a Change-Driver - The Customer as Experience-Shaper - Customer Input Management - Managing Synchronicity - Managing Symbiosis - Managing the Value Dimension - Moving Beyond Customer Care