Broschiertes Buch

Customer Lifetime Value

Reshaping the Way We Manage to Maximize Profits

Herausgeber: Bejou, David; Aksoy, Lerzan; Keningham, Timothy L.
Versandkostenfrei!
Versandfertig in 1-2 Wochen
63,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
32 °P sammeln!
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitabilit...