Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.
Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.
Dr. Christine Bailey is the founder of Sophia Marketing Ltd, which delivers practical wisdom and insights-based marketing services to the technology and FinTech sectors. Based in Surrey, UK, she has spent her career in various B2B marketing roles, including leading European marketing functions for Hewlett-Packard and Cisco Systems, as well as for pre-IPO companies. Most recently she was Managing Director, SMB UK and Ireland, as well as Chief Marketing Officer for Valitor, a European payment solutions company. A respected thought-leader and motivational speaker with two TEDx Talks, she has been voted #1 Woman in Tech by B2B Marketing and named one of 150 women B2B thought leaders to follow in 2021 by Thinkers 360. She has a doctorate (DBA) in customer insight from Cranfield School of Management and serves on several advisory boards.
Inhaltsangabe
Chapter 01: An introduction to customer insights; Chapter 02: Why customer insights matter and how you generate them; Chapter 03: Creating a mission statement with purpose and a value proposition that matters to customers; Chapter 04: Using insights to support a brand strategy; Chapter 05: Using insights to create and apply customer segments and personas; Chapter 06: Using insights for thought leadership and content marketing; Chapter 07: Using insights for customer acquisition; Chapter 08: Using insights to develop and retain customers; Chapter 09: More insightful social media; Chapter 10: Technology to help; Chapter 11: Implications for practitioners
Chapter 01: An introduction to customer insights; Chapter 02: Why customer insights matter and how you generate them; Chapter 03: Creating a mission statement with purpose and a value proposition that matters to customers; Chapter 04: Using insights to support a brand strategy; Chapter 05: Using insights to create and apply customer segments and personas; Chapter 06: Using insights for thought leadership and content marketing; Chapter 07: Using insights for customer acquisition; Chapter 08: Using insights to develop and retain customers; Chapter 09: More insightful social media; Chapter 10: Technology to help; Chapter 11: Implications for practitioners
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