Andere Kunden interessierten sich auch für
![Application of Structural Equation Modeling in Marketing Research]( "Application of Structural Equation Modeling in Marketing Research")
Application of Structural Equation Modeling in Marketing Research60,99 €![The Idea Behind the Starbucks Experience]( "The Idea Behind the Starbucks Experience")
The Idea Behind the Starbucks Experience27,95 €![Strategy to Customer Loyalty: Building CSR & Service Quality]( "Strategy to Customer Loyalty: Building CSR & Service Quality")
Strategy to Customer Loyalty: Building CSR & Service Quality46,99 €![The Investment Performance of U.S. Equity Pension Fund Managers: An Empirical Investigation]( "The Investment Performance of U.S. Equity Pension Fund Managers: An Empirical Investigation")
The Investment Performance of U.S. Equity Pension Fund Managers: An Empirical Investigation31,99 €![Financial Return Risk and the Effect on Shareholder Wealth]( "Financial Return Risk and the Effect on Shareholder Wealth")
Financial Return Risk and the Effect on Shareholder Wealth68,95 €![An Investigation of the ¿Flash Crash¿ of 2010 using the principles of behavioral finance]( "An Investigation of the ¿Flash Crash¿ of 2010 using the principles of behavioral finance")
An Investigation of the ¿Flash Crash¿ of 2010 using the principles of behavioral finance18,95 €![Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede]( "Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede")
Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede44,99 €
The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality itself is a separate, but related construct to customer experience quality which alone is not sufficient to create customer loyalty. The effect of customer experience quality and product quality on customer loyalty intentions is found to be fully mediated by perceived value. Moreover, perceived wealth of the customer acts as a moderator and increases the positive effect of customer experience quality on perceived value whereas it weakens the effect of product quality on perceived value. Collectively, the results extend and clarify concepts in the evolving, but inconsistent customer experience management literature. The findings enable managers to stage customer experiences more effectively and more efficiently.