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Vodafone that has recently acquired Hutchison Essar has undergone a massive change. The change is visible in its brand name, marketing strategies, financial structure, management, as well as human resources. This change required huge input from both the sides- the acquiring and the acquired side. The study aims: to study the changes in emotional identification of employees post acquisition, to study the intra component analysis of the parameters of emotional transformations in the employees of the organization after its acquisition, to understand the cultural change in the working environment…mehr

Produktbeschreibung
Vodafone that has recently acquired Hutchison Essar has undergone a massive change. The change is visible in its brand name, marketing strategies, financial structure, management, as well as human resources. This change required huge input from both the sides- the acquiring and the acquired side. The study aims: to study the changes in emotional identification of employees post acquisition, to study the intra component analysis of the parameters of emotional transformations in the employees of the organization after its acquisition, to understand the cultural change in the working environment of Hutchinson-Essar resulting from an acquisition by Vodafone, to find out the factor analysis of the parameters of emotional transformations in the employees of the organization after its acquisition, and to do OCTAPACE profiling in Vodafone after the acquisition of Hutchinson-Essar. The change which was introduced in this organization reflected the theoretical base of Burke-Litwin model.
Autorenporträt
Dr. Neeraj Kumari: PhD (Management), Professore, FET, Manav Rachna International Institute of Research and Studies, Faridabad, India. Autore di 10 libri, ha pubblicato 130 articoli di ricerca e ha ottenuto 2 brevetti internazionali. Dr. Madhu Parasher: 20 anni di esperienza lavorativa. Dottore in Scienze dell'Educazione, Direttore del Rise Max College of Education, CRSU, Haryana, India.