Crossing the Valley of Death
Meinrad Koch
Broschiertes Buch

Crossing the Valley of Death

Exploring Commercialization of Food Startups in Switzerland

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Do you have what it takes to succeed as a food startup? Most startups and companies struggle to successfully overcome the Valley of Death. The aim of this study was to assess the existence and effect of the Valley of Death on startups within the Swiss food sector. Personality characteristics in terms of emotional intelligence are largely responsible for successfully or non-successfully passing the Valley of Death. Within emotional intelligence, motivation and self-regulation of the entrepreneurs involved in a startup are key drivers. Besides timing, finances remain to be a crucial factor. Base...