Mai Nguyen-Phuong-Mai

Gebundenes Buch

Cross-Cultural Management

With Insights from Brain Science

Beschreibung

Cross-cultural Management explores a range of topics that are essential to provide students with a big picture perspective on the impact of culture on international business. It provides in-depth information on how cultures, demographics, and beliefs influence the way business is conducted.

Autor

Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, the Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West, and lives everywhere in between.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 358
• Erscheinungstermin: 18. September 2019
• Englisch
• Abmessung: 260mm x 183mm x 24mm
• Gewicht: 868g
• ISBN-13: 9781138304659
• ISBN-10: 1138304654
• Artikelnr.: 57784336

Rezensionen

"This book is where East meets West by understanding intercultural communication in the context of [the] globalized world!"

Tran Nguyen Khang, Vietnam National University of Social Sciences and Humanities, Vietnam

"[A] very refreshing, original and innovative way of presenting the subject. This book brings a breath of fresh air to the work of interculturalists. Absolutely essential and desirable reading for those who want to thrive in the current international business world."

Agata Szkiela, European Academy of Diplomacy and Translating Cultures, Poland