Cross-Cultural Business and Management
Broschiertes Buch

Cross-Cultural Business and Management

Perspectives and Practices

Herausgeber: Maheshkar, Chandan; Sharma, Vinod
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Culture is a 'cumulative custom of beliefs, values, rituals, and sanctions practiced by a group of people, province or country'. It is a more sensitive dimension of internationalization of any business and making it perform in a culturally diverse environment. Sometimes, nations/states lose their normative significance in a cross-cultural setting (e.g., India, South America). It is because they undermine their earlier philosophies of norms, values, and beliefs or neglect the cultural significance of other nations. In the current business and workplace dynamics, cultural components introduced s...