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CREATIVITY AND NEW PRODUCT DEVELOPMENT. THE A B C OF THE NEW PRODUCT DEVELOPMENT PROCESS. The 10 chapters includes:Determining customer Needs, Creating Concepts,Making Prototypes, Design for Manufacture,Financial and Business plans, Marketing and Sales, Patents, Copyrights and Trademarks, Innovation and Creativity, and what it takes to be an Entrepreneur. Used for EAS 323 text. Contact the Author at 203 829 1245.