Andere Kunden interessierten sich auch für
![Creative Strategy in Direct & Interactive Marketing (Fourth Edition)]( "Creative Strategy in Direct & Interactive Marketing (Fourth Edition)")
Creative Strategy in Direct & Interactive Marketing (Fourth Edition)41,99 €![Fusion: A Modern 'How-To' Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion)]( "Fusion: A Modern 'How-To' Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion)")
Fusion: A Modern 'How-To' Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion)31,99 €![Services Marketing: An Interactive Approach]( "Services Marketing: An Interactive Approach")
Services Marketing: An Interactive Approach318,99 €![What's The Big Idea?: A Guide To Creative Marketing Communication]( "What's The Big Idea?: A Guide To Creative Marketing Communication")
What's The Big Idea?: A Guide To Creative Marketing Communication17,99 €![Detective Marketing: Creative Common Sense in Business]( "Detective Marketing: Creative Common Sense in Business")
Detective Marketing: Creative Common Sense in Business14,99 €![Perennial Seller]( "Perennial Seller")
Perennial Seller12,99 €![Getting You Online and Keeping You There: A Look at Today's Interactive Marketing and Technology]( "Getting You Online and Keeping You There: A Look at Today's Interactive Marketing and Technology")
Getting You Online and Keeping You There: A Look at Today's Interactive Marketing and Technology20,99 €
The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racomwww.Racombooks.comin conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media. The opening section gives an overview of the new world of direct marketing and interactive creative strategy, including: ? The art and science of marketing creativity and the strategic challenges of direct marketing and interactivity.