Ken Kocienda

Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs

• Gebundenes Buch

Produktbeschreibung

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Produktdetails

• Verlag: Macmillan US
• Seitenzahl: 304
• Erscheinungstermin: 4. September 2018
• Englisch
• Abmessung: 244mm x 167mm x 29mm
• Gewicht: 483g
• ISBN-13: 9781250194466
• ISBN-10: 1250194466
• Artikelnr.: 50508601

Autorenporträt

Ken Kocienda

Inhaltsangabe

CONTENTS
Introduction 1
1. The Demo 7
2. The Crystal Ball 39
3. The Black Slab 67
4. One Simple Rule 91
5. The Hardest Problem 113
6. The Keyboard Derby 131
7. QWERTY 159
8. Convergence 191
9. The Intersection 221
10. At This Point 253
Epilogue 263
Acknowledgments 265
Notes 267
Index 279

Rezensionen

Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic