Mike Schnaidt is a designer, educator, and writer based in Jersey City, New Jersey. His first book, Creative Endurance, offers practical tips to help creatives overcome their biggest challenges. As Fast Company’s creative director, he leads a team of art directors and photo editors who create visual content for the brand. Schnaidt has designed a variety of publications covering pop culture, fashion, food, and science, and has won awards from the Society of Publication Designers, Advertising Age, and Art Directors Club. He holds a Master of Science in Communication Design from Pratt Institute and teaches graphic design at Kean University.
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FOREWORD INTRODUCTION PACK THESE TOOLS WHO’S WHO Your Day START MOVING, KEEP MOVING CARRY A NOTEBOOK SLOW DOWN YOUR RESPONSE TEDIOUS TASK? HIGHER PURPOSE BREAK A BORING ROUTINE RACE THROUGH DISTRACTIONS THE PITCH DOESN’T NEED TO BE PERFECT ONE (AND A HALF) THINGS AT A TIME DON’T TRY SO HARD UNLEASH YOUR CREATIVE POWER SUIT REST FOR GREATER SUCCESS END YOUR DAY ON TIME DON’T ALWAYS END YOUR DAY ON TIME SPRINT FASTER BY THINKING LESS Your Project BEGIN WITH RESEARCH COMBINE YOUR BEST IDEAS JUST. SAY. YES. BUT WAIT. DON’T ALWAYS SAY YES. BREAK BIG PROJECTS INTO SMALL PIECES SET SIMPLE GOALS THE CLIENT ISN’T ALWAYS WRONG THE CLIENT ISN’T ALWAYS RIGHT REVISIONS AREN’T THAT BAD PUT YOUR ERRORS ON TRIAL LEAN ON SOMEONE ELSE GIVE HONEST FEEDBACK MAKE A CASE FOR YOUR WORK PLAN FOR A WRENCH Your Job BE YOURSELF IN AN INTERVIEW NURTURE YOUR NETWORK NEW JOB? FRESH START BE DIRECT WITH A TOUGH BOSS PRESENTATIONS DON’T HAVE TO SUCK TAKE THE SCENIC ROUTE TO YOUR DREAM JOB HIRE PEOPLE YOU CAN HANG WITH DISCOVER YOUR CREATIVE HERO IMPOSTOR SYNDROME IS FUEL SMALL BUDGET? BIG OPPORTUNITY SPEND ALL YOUR MONEY! YOUR A-TEAM NEEDS AN X, A Y, AND A Z IT MIGHT BE TIME TO LET SOMEONE GO LOSING A JOB CAN BE GOOD FOR YOU Your Life TRUST YOUR TEAM CULTURE IS YOUR SUPERPOWER FEED YOUR VALUES ONE-UP YOURSELF RECRUIT A CREATIVE COPILOT DON’T TAKE LIFE SO SERIOUSLY LISTEN DEFINE YOUR MEASURE OF SUCCESS BUILD A SUPPORTIVE COMMUNITY REACH FOR THE PAST YOU DON’T HAVE TO WIN AN AWARD EXPERIENCE IS EVERYTHING BE PERFECTLY IMPERFECT MAKE AN IMPACT CONCLUSION INDEX ACKNOWLEDGMENTS ABOUT THE AUTHOR
FOREWORD INTRODUCTION PACK THESE TOOLS WHO’S WHO Your Day START MOVING, KEEP MOVING CARRY A NOTEBOOK SLOW DOWN YOUR RESPONSE TEDIOUS TASK? HIGHER PURPOSE BREAK A BORING ROUTINE RACE THROUGH DISTRACTIONS THE PITCH DOESN’T NEED TO BE PERFECT ONE (AND A HALF) THINGS AT A TIME DON’T TRY SO HARD UNLEASH YOUR CREATIVE POWER SUIT REST FOR GREATER SUCCESS END YOUR DAY ON TIME DON’T ALWAYS END YOUR DAY ON TIME SPRINT FASTER BY THINKING LESS Your Project BEGIN WITH RESEARCH COMBINE YOUR BEST IDEAS JUST. SAY. YES. BUT WAIT. DON’T ALWAYS SAY YES. BREAK BIG PROJECTS INTO SMALL PIECES SET SIMPLE GOALS THE CLIENT ISN’T ALWAYS WRONG THE CLIENT ISN’T ALWAYS RIGHT REVISIONS AREN’T THAT BAD PUT YOUR ERRORS ON TRIAL LEAN ON SOMEONE ELSE GIVE HONEST FEEDBACK MAKE A CASE FOR YOUR WORK PLAN FOR A WRENCH Your Job BE YOURSELF IN AN INTERVIEW NURTURE YOUR NETWORK NEW JOB? FRESH START BE DIRECT WITH A TOUGH BOSS PRESENTATIONS DON’T HAVE TO SUCK TAKE THE SCENIC ROUTE TO YOUR DREAM JOB HIRE PEOPLE YOU CAN HANG WITH DISCOVER YOUR CREATIVE HERO IMPOSTOR SYNDROME IS FUEL SMALL BUDGET? BIG OPPORTUNITY SPEND ALL YOUR MONEY! YOUR A-TEAM NEEDS AN X, A Y, AND A Z IT MIGHT BE TIME TO LET SOMEONE GO LOSING A JOB CAN BE GOOD FOR YOU Your Life TRUST YOUR TEAM CULTURE IS YOUR SUPERPOWER FEED YOUR VALUES ONE-UP YOURSELF RECRUIT A CREATIVE COPILOT DON’T TAKE LIFE SO SERIOUSLY LISTEN DEFINE YOUR MEASURE OF SUCCESS BUILD A SUPPORTIVE COMMUNITY REACH FOR THE PAST YOU DON’T HAVE TO WIN AN AWARD EXPERIENCE IS EVERYTHING BE PERFECTLY IMPERFECT MAKE AN IMPACT CONCLUSION INDEX ACKNOWLEDGMENTS ABOUT THE AUTHOR
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