Joan Abraham

Broschiertes Buch

Creating Brand Cool

Brand Distinction in the Online Marketplace

Beschreibung

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.

Autor

Joan Abraham's focus on the Internet over the last 26 years has created new merchandising and marketing paradigms for branding in a global marketplace. Among her accomplishments are two one-hour specials for the Oprah Winfrey Show, the establishment of a network of video walls in shopping malls nationwide for advertisers, and online media campaigns for The Chrysler Corporation, NBC, ABC-TV, Phillips Van Heusen and the city of Detroit. She currently heads up StyleBranding, Inc. which she founded in 1996. The company specializes in the next generation of online content for branding and marketing in the Ecommerce arena. She has recently retired after 25 years at Parsons School of Design in New York where she taught Ecommerce Marketing and Fashion Branding. Abraham developed the Ecommerce marketing course for Parsons in 1996 and graduated with a B.A. from the University of Michigan.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 116
• Erscheinungstermin: 17. Mai 2021
• Englisch
• Abmessung: 229mm x 152mm x 7mm
• Gewicht: 178g
• ISBN-13: 9780367693145
• ISBN-10: 0367693143
• Artikelnr.: 60938163