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During Desert Storm the Civil Reserve Air Fleet (CRAF) was "called up" for the first time in its history. If full CRAF activation occurs, the airline industry would suffer substantial economic losses. The commercial airlines perform a vital service to this country's business community. If this service is reduced it may have a severe impact on the country as a whole. The Department of Defense (DOD) needs to explore different avenues to keep CRAF participants interested in the program. The airlines look at the bottom line now more than ever, since the industry is in a survival of the fittest environment.