Jacob Goldenberg, Ammon Levav, David Mazursky

Cracking the Ad Code

• Broschiertes Buch

Produktbeschreibung

Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 180
• Erscheinungstermin: 9. April 2009
• Englisch
• Abmessung: 244mm x 170mm x 10mm
• Gewicht: 372g
• ISBN-13: 9780521675970
• ISBN-10: 0521675979
• Artikelnr.: 26033655

Autorenporträt

Jacob Goldenberg is an Associate Professor of Marketing at the School of Business Administration at the Hebrew University of Jerusalem. His research focuses on creativity, new product development, diffusion of innovation, social networks, and complexity in market dynamics.

Inhaltsangabe

Introduction
1. Unification
2. Activation
3. Metaphor
4. Subtraction
5. Extreme consequence
6. Absurd alternative
7. Inversion
8. Extreme effort
9. Attribute-value mapping.