Steve Robinson

Gebundenes Buch

Covert Cows and Chick-Fil-A

How Faith, Cows, and Chicken Built an Iconic Brand

Beschreibung

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Autor

Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy. A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur. He holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a master's in advertising from Medill School of Journalism at Northwestern University. Steve and his wife, Dianne, live in Atlanta. They have two children and four grandchildren.

Produktdetails

• Verlag: Thomas Nelson
• Seitenzahl: 224
• Erscheinungstermin: 11. Juni 2019
• Englisch
• Abmessung: 231mm x 150mm x 25mm
• Gewicht: 363g
• ISBN-13: 9781400213160
• ISBN-10: 1400213169
• Artikelnr.: 54620079