A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.
A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.
Terrence H. Witkowski is Professor of Marketing and Director of the International Business Program at California State University, USA. Educated at Northwestern University, UCLA, and UC Berkeley, he has published over 120 scholarly works.
Inhaltsangabe
Table of Contents Chapter 1: Writing American Consumption History Chapter 2: Consumer Culture Theory in Historical Perspective Chapter 3: Colonial Consumption from 1607 to 1790 Chapter 4: Consumption in a New Nation, 1790 to 1865 Chapter 5: The Gilded Age, 1865 to 1900 Chapter 6: Consumption Progress, 1900 to 1930 Chapter 7: The Great Depression and World War II Chapter 8: Consumption from 1945 to 1980 Chapter 9: American Consumption since 1980 Chapter 10: Conclusion References Index
Table of Contents Chapter 1: Writing American Consumption History Chapter 2: Consumer Culture Theory in Historical Perspective Chapter 3: Colonial Consumption from 1607 to 1790 Chapter 4: Consumption in a New Nation, 1790 to 1865 Chapter 5: The Gilded Age, 1865 to 1900 Chapter 6: Consumption Progress, 1900 to 1930 Chapter 7: The Great Depression and World War II Chapter 8: Consumption from 1945 to 1980 Chapter 9: American Consumption since 1980 Chapter 10: Conclusion References Index
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