Otto Lerbinger

Corporate Public Affairs

Interacting With Interest Groups, Media, and Government

• Broschiertes Buch

Produktbeschreibung

This volume examines the functions and responsibilities of the role of public affairs and explores approaches to dealing with the primary constituencies (interest groups, media, government). For students, scholars, and practitioners in public relations a

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 496
• Erscheinungstermin: 18. Oktober 2005
• Englisch
• Abmessung: 155mm x 228mm x 26mm
• Gewicht: 662g
• ISBN-13: 9780805856439
• ISBN-10: 0805856439
• Artikelnr.: 21816323

Autorenporträt

Lerbinger, Otto

Inhaltsangabe

Contents: Preface. Part I: Introduction. An Overview of Corporate Public
Affairs. Part II: Interest Group Strategies. Interest Group Strategies and
Forms of Opinion Leader Communication. Conflict Resolution: Mediation and
Negotiation. Part III: Media Strategies. Proactive Media Relations. Gaining
Semicontrol Over the Media: Broadcast Appearances. Gaining Complete Control
Over the Media: Advocacy Advertising. Holding the Media Accountable and
Suing. Bypassing the News Media: Direct Communication. Part IV:
Governmental Strategies. Direct Lobbying. Grassroots Lobbying. Electoral
Activities. Litigation Communication. Part V: Dominance Versus Competition.
Ascendancy of Corporate Power. Constructing a Competitive Political
Marketplace. Heeding the Public Interest.