Olivier Furrer

Corporate Level Strategy

Theory and Applications

• Broschiertes Buch

Produktbeschreibung

The challenges faced by diversified corporations-firms that operate in more than one industry or market-have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm's ability for establishing and sustaining corporate advantage. A companion website supplements the book which includes PowerPoint slides, a test bank of questions, and lists of case studies

Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 284
• Erscheinungstermin: 8. April 2016
• Englisch
• Abmessung: 176mm x 246mm x 18mm
• Gewicht: 588g
• ISBN-13: 9780415727228
• ISBN-10: 0415727227
• Artikelnr.: 42989600

Autorenporträt

Olivier Furrer is Chaired Professor of Marketing at the University of Fribourg in Switzerland and Visiting Professor at HEC Geneva, Switzerland and the University of Lille, France.

Inhaltsangabe

Preface 1. What is Corporate Level Strategy? 2. Why Do Multibusiness Firms
Exist? Theoretical approaches to diversification 3. Managing the
Multibusiness Firm: Theoretical approaches to corporate level strategy 4.
Defining the Business 5. Diversification Strategies: Creating corporate
value 6. The Issue of Relatedness: Creating synergies 7. Diversification
and Performance: Limits to the scope of the firm 8. The Role of the Parent:
Managing the multibusiness firm 9. Organizing and Structuring the
Multibusiness Firm 10. Vertical Integration: Coordinating the value chain
11. The Growth of the Firm: Internal development, mergers & acquisitions,
and strategic alliances 12. Restructuring Strategies: Reducing the scope of
the firm 13. Multipoint Competition: Managing market power 14.
International Diversification: Global integration and local responsiveness
15. Corporate Governance: Controlling top managers and meeting corporate
social responsibilities