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Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what he or she needs to know in transforming the thinking in an organization to an innovative mindset in the 21st century.

Produktbeschreibung
Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what he or she needs to know in transforming the thinking in an organization to an innovative mindset in the 21st century.
Autorenporträt
Donald F. Kuratko is the Jack M. Gill Distinguished Chair and Professor of Entrepreneurship at Indiana University-Bloomington, USA. Michael G. Goldsby is the Chief Entrepreneurship Officer and Stoops Distinguished Professor of Entrepreneurship at Ball State University, USA. Jeffrey S. Hornsby is the Henry W. Bloch/Missouri Endowed Chair of Entrepreneurship at University of Missouri-Kansas City, USA.