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Lyon and Maxwell present an accessible theory of corporate environmentalism.
This is the first book to provide a hard-headed economic view of the voluntary approaches to environmental issues, especially toxic chemicals, waste disposal and global warming, that have become prominent in recent years. Corporate environmental initiatives are seen as a tool for influencing the behaviour of environmental activists, legislators, and regulators, though they may have ancillary benefits such as attracting 'green' consumers or reducing costs. Equally, government voluntary programs are seen as a way to…mehr

Produktbeschreibung
Lyon and Maxwell present an accessible theory of corporate environmentalism.

This is the first book to provide a hard-headed economic view of the voluntary approaches to environmental issues, especially toxic chemicals, waste disposal and global warming, that have become prominent in recent years. Corporate environmental initiatives are seen as a tool for influencing the behaviour of environmental activists, legislators, and regulators, though they may have ancillary benefits such as attracting 'green' consumers or reducing costs. Equally, government voluntary programs are seen as a way to achieve modest environmental results when political resistance to mandatory policies is high. Rigorous analysis is illustrated with numerous case studies drawn from the US, Europe, and Japan, while technical details are relegated to appendices, and each chapter highlights implications for corporate strategy and public policy. Although rooted in economic theory, this book will appeal to business strategists and policy practitioners, as well as scholars and researchers.

Table of content:
Preface; Part I. The Interaction of Strategy and Policy: 1. A framework for analysis; 2. Markets, politics and models; Part II. Corporate Strategy and the Policy Life Cycle: 3. Preempting future regulations; 4. Influencing future regulations; 5. Deflecting enforcement of existing regulations; Part III. Government Voluntary Programs: 6. An institutional analysis of voluntary environmental agreements; 7. Negotiated agreements; 8. Self-regulation, taxation and public voluntary agreements; 9. The design of public voluntary agreements; 10. Conclusions; References; Index.
Autorenporträt
Thomas P. Lyon is Professor at the Kelley School of Business, Indiana University, Bloomington. He is the editor of the forthcoming volume Regulation (2004). His primary research interest is the interplay between corporate strategy and public policy and he has served as a consultant to business and to government in these areas.