Witold J Henisz

Corporate Diplomacy

Building Reputations and Relationships with External Stakeholders

• Gebundenes Buch

Produktbeschreibung

This book argues that the strategic management of relationships with external stakeholders - what the author calls 'Corporate Diplomacy' - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 232
• Erscheinungstermin: 30. April 2014
• Englisch
• Abmessung: 256mm x 159mm x 2mm
• Gewicht: 495g
• ISBN-13: 9781783530557
• ISBN-10: 1783530553
• Artikelnr.: 40551759

Autorenporträt

Henisz, Witold J.

Inhaltsangabe

Preface
Introduction
1. Due diligence: Mapping and analysis of your stakeholders
2. Integration: From stakeholder maps to financial and operational
performance
3. Personal: Stakeholder relationships are personal relationships
4. Learning: Humility in adapting to negative feedback in a necessarily
imperfect strategy
5. Openness: Strategic communications to reinforce trust and reputation
6. Mindset: Externally facing long-term organizational culture
Conclusion: 12 traps to avoid
Endnotes
About the author
Index