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Corporate Communication and Integrated Marketing Communication - McDowell Marinchak, Christina L.; Deiuliis, Sarah M.
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In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.

Produktbeschreibung
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
Autorenporträt
By Christina L. McDowell Marinchak and Sarah M. DeIuliis