This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
1: Introduction 2: Natural Philosophy and the Rise of Science: From Plato to Hegel 3: The Development of the Philosophy of Science Discipline: From Classical Realism to Logical Empiricism 4: The Rise and Fall of Historical Relativism in Philosophy of Science 5: Post-Relativistic Philosophy of Science 6: On Science, Qualitative Methods, and Marketing Research 7: On Truth and Marketing Research 8: On Objectivity and Marketing Research 9: On Scientific Realism and Marketing Research
1: Introduction 2: Natural Philosophy and the Rise of Science: From Plato to Hegel 3: The Development of the Philosophy of Science Discipline: From Classical Realism to Logical Empiricism 4: The Rise and Fall of Historical Relativism in Philosophy of Science 5: Post-Relativistic Philosophy of Science 6: On Science, Qualitative Methods, and Marketing Research 7: On Truth and Marketing Research 8: On Objectivity and Marketing Research 9: On Scientific Realism and Marketing Research
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