Andere Kunden interessierten sich auch für
![Audience Response towards Television Advertisements]( "Audience Response towards Television Advertisements")
Audience Response towards Television Advertisements32,99 €![Aspects which influence television audience to watch advertisements]( "Aspects which influence television audience to watch advertisements")
Aspects which influence television audience to watch advertisements26,99 €![Effect of Television Advertisements on Buyer's Decision Process]( "Effect of Television Advertisements on Buyer's Decision Process")
Effect of Television Advertisements on Buyer's Decision Process51,99 €![Impact of Television Advertisements of Junk Food on Children]( "Impact of Television Advertisements of Junk Food on Children")
Impact of Television Advertisements of Junk Food on Children50,99 €![Children in Indian Television Commercials : A Gender Perspective]( "Children in Indian Television Commercials : A Gender Perspective")
Children in Indian Television Commercials : A Gender Perspective51,99 €![Ethics of Television Advertisement]( "Ethics of Television Advertisement")
Ethics of Television Advertisement32,99 €![Television and Retailing Industry related]( "Television and Retailing Industry related")
Television and Retailing Industry related32,99 €
The quality of advertisements and its social acceptance are two sides of the same coin. Various problems arise due to this. The dispute is not about having or not having advertisements but about quality and content of advertising art forms. Hence, need for legislation and regulation has been felt worldwide. Considering that the persuasiveness of communication can be increased dramatically by paying attention to the content, an attempt has been made to study the scenario of advertisements on Indian Television by content analysis. To substantiate the results further, the responses and reactions of viewers by consumer research has also been presented. The book tries to understand the current trend in Indian advertisements and the direction it is likely to affect its viewers. It may also lead to reconsideration of possible control of advertising content.