Introduction: Consuming Modernity / Dan Malleck and Cheryl Krasnick Warsh Part 1 Consumerism as Politics, Practice, and Ideology 1 Canadäs Consumer Election (1935) / Bettina Liverant 2 Consumer Culture and the Medicalization of Women s Roles in Canada, 1919-39 / Tracy Penny Light 3 Selling Lysol as a Household Disinfectant in Interwar North America / Kristin Hall 4 Medicine Advertising, Women s Work, and Women s Bodies in Montreal Newspapers, 1919-39 / Denyse Baillargeon 5 Annie Turnbo Malone and African American Beauty Culture in the American West / De Anna J. Reese Part 2 Consumerism and Public Display 6 Women, Identity, and Sports Participation in Interwar Britain / Fiona Skillen 7 Aesthetic Athletics: Advertising and Eroticizing Women Swimmers / Marilyn Morgan 8 Shades of Change: Suntanning and the Interwar Years / Devon Hansen Atchison Part 3 Modern Girls 9 Beauty Advice for the Canadian Modern Girl in the 1920s / Jane Nicholas 10 (En)gendering a Modern Self in Post-Revolutionary Mexico City, 1920-40 / Susanne Eineigel 11 The Argentine Modern Girl and National Identity, Buenos Aires, 1920-40 / Cecilia Tossounian Part 4 Texts and Ideologies of Modernity and Consumerism 12 Protecting Gender Norms at the Local Movie Theatre: The Heidelberg Committee, 1919-33 / Kara Ritzheimer 13 Guilty Pleasures: Consumer Culture in the Fiction of Mary Quayle Innis / Donica Belisle Selected Readings; Contributors; Index
Introduction: Consuming Modernity / Dan Malleck and Cheryl Krasnick Warsh Part 1 Consumerism as Politics, Practice, and Ideology 1 Canadäs Consumer Election (1935) / Bettina Liverant 2 Consumer Culture and the Medicalization of Women s Roles in Canada, 1919-39 / Tracy Penny Light 3 Selling Lysol as a Household Disinfectant in Interwar North America / Kristin Hall 4 Medicine Advertising, Women s Work, and Women s Bodies in Montreal Newspapers, 1919-39 / Denyse Baillargeon 5 Annie Turnbo Malone and African American Beauty Culture in the American West / De Anna J. Reese Part 2 Consumerism and Public Display 6 Women, Identity, and Sports Participation in Interwar Britain / Fiona Skillen 7 Aesthetic Athletics: Advertising and Eroticizing Women Swimmers / Marilyn Morgan 8 Shades of Change: Suntanning and the Interwar Years / Devon Hansen Atchison Part 3 Modern Girls 9 Beauty Advice for the Canadian Modern Girl in the 1920s / Jane Nicholas 10 (En)gendering a Modern Self in Post-Revolutionary Mexico City, 1920-40 / Susanne Eineigel 11 The Argentine Modern Girl and National Identity, Buenos Aires, 1920-40 / Cecilia Tossounian Part 4 Texts and Ideologies of Modernity and Consumerism 12 Protecting Gender Norms at the Local Movie Theatre: The Heidelberg Committee, 1919-33 / Kara Ritzheimer 13 Guilty Pleasures: Consumer Culture in the Fiction of Mary Quayle Innis / Donica Belisle Selected Readings; Contributors; Index
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