First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work, demonstrating how the gendered expectations of consumerism became motivating factors for women to join the workforce.
First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work, demonstrating how the gendered expectations of consumerism became motivating factors for women to join the workforce.
1. Empirical Research on Married Women's Employment. 2. Structural Theories for Married Women's Employment. 3. Consumerism and the Structure of Capitalism. 4. The Contradictory Marriage of Consumerism and the Homemaker Ideal. 5. Gender-identity versus Consumption-identity: the Battle at Home. 6. Conclusion: Women's Incomplete Gains from Consumerism.
1. Empirical Research on Married Women's Employment. 2. Structural Theories for Married Women's Employment. 3. Consumerism and the Structure of Capitalism. 4. The Contradictory Marriage of Consumerism and the Homemaker Ideal. 5. Gender-identity versus Consumption-identity: the Battle at Home. 6. Conclusion: Women's Incomplete Gains from Consumerism.
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