Gebundenes Buch

Consumer Social Values

Beschreibung

Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.

Autor

Eda Gurel-Atay (PhD, University of Oregon) is an independent scholar conducting academic research on consumer values, materialism, sustainability, consumer well-being, and celebrity endorsements. Lynn R. Kahle is Professor at Pace University in New York and Professor Emeritus of Business at the University of Oregon. He serves on American Psychological Association Council of Representatives.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 288
• Erscheinungstermin: 8. Mai 2019
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 571g
• ISBN-13: 9781138240421
• ISBN-10: 1138240427
• Artikelnr.: 56896791