Consumer Emotional Intelligence and Impulse Purchase Behavior - Abrar, Kashif
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Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.

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Produktbeschreibung
Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.
Autorenporträt
Kashif Abrar holds M. Phil degree in Management Sciences from Bahria University Islamabad, Pakistan. He has diversified research experience in domain of online consumer behavior, traditional purchase behavior, brand management and augmented reality.