Isabelle Szmigin, Maria Piacentini

Consumer Behaviour

• Broschiertes Buch

Produktbeschreibung

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.

Produktdetails

• Verlag: Oxford University Press
• 3 Revised edition
• Seitenzahl: 616
• Erscheinungstermin: 16. Mai 2022
• Englisch
• Abmessung: 245mm x 187mm x 26mm
• Gewicht: 1190g
• ISBN-13: 9780198862567
• ISBN-10: 0198862563
• Artikelnr.: 62847675

Inhaltsangabe

Part 1: Introduction to Consumer Behaviour
1: A context for understanding consumer behaviour
Part 2: Micro-View of Consumption
2: Decision making
3: Learning
4: Perception
5: Attitudes
6: Personality
Part 3: Macro-View of Consumption
7: Groups
8: Culture
9: Patterns of buyer behaviour
Part 4: Where Do We Go Next?
10: Digital
11: Sustainable
12: Future trends