Michael Solomon, Margaret Hogg, Soren Askegaard

Broschiertes Buch

Consumer Behaviour

A European Perspective

Beschreibung

Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field. With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.

Autor

Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. Søren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark. Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS) Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.

Produktdetails

• Verlag: Pearson Education Limited
• 7 ed
• Seitenzahl: 648
• Erscheinungstermin: 27. Juni 2019
• Englisch
• Abmessung: 265mm x 197mm x 30mm
• Gewicht: 1192g
• ISBN-13: 9781292245423
• ISBN-10: 1292245425
• Artikelnr.: 57004441