Consumer behavior is the study of how, where, when, and why people conduct the exchange elements in their lives to satisfy their basic needs and desires. Consumer behavior is a fundamental component of marketing, as marketing is concerned with supplying and anticipating customer requirements. Consumer Behaviour examines consumer buying behavior from a marketing, rather than a behavioral science perspective. Updated and expanded from two previously successful textbooks, the book includes case studies and exercises.
Consumer behavior is the study of how, where, when, and why people conduct the exchange elements in their lives to satisfy their basic needs and desires. Consumer behavior is a fundamental component of marketing, as marketing is concerned with supplying and anticipating customer requirements. Consumer Behaviour examines consumer buying behavior from a marketing, rather than a behavioral science perspective. Updated and expanded from two previously successful textbooks, the book includes case studies and exercises.
M. Evans, Cardiff Business School, UK; A. Jamal, Cardiff Business School; G. Foxall, University of Wales, Cardiff
Inhaltsangabe
About the Authors.
Preface.
PART 1 INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR.
Chapter 1 Consumer Motives and Values.
Chapter 2 Consumer Response to Marketing 1: Exposure, Attention, Perception.
Chapter 3 Consumer Response to Marketing 2: Learning, Attitudes.
Chapter 4 Consumer Response to Marketing 3: Action, Post Purchase Dissonance, Consumer Involvement.
Chapter 5 Consumer Demographics.
Chapter 6 Consumer Psychographics.
Article: Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264.
PART 2 SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR.
Chapter 7 Social Group, Tribal and Household Buying Influences.
Chapter 8 Culture, Sub Culture.
Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124.
PART 3 iNTEGRATED APPROACHES TO CONSUMER BEHAVIOUR .
Chapter 9 New Product Buying.
Chapter 10 Repeat, Loyal and Relational Behaviour.
Chapter 11 Databased Consumer Behaviour.
Chapter 12 Consumer Misbehaviour.
Article: Fitchett, J. A. and Smith, A. (2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368.
Article: Woodside, A.G. (2004), Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294.
Chapter 2 Consumer Response to Marketing 1: Exposure, Attention, Perception.
Chapter 3 Consumer Response to Marketing 2: Learning, Attitudes.
Chapter 4 Consumer Response to Marketing 3: Action, Post Purchase Dissonance, Consumer Involvement.
Chapter 5 Consumer Demographics.
Chapter 6 Consumer Psychographics.
Article: Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264.
PART 2 SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR.
Chapter 7 Social Group, Tribal and Household Buying Influences.
Chapter 8 Culture, Sub Culture.
Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124.
PART 3 iNTEGRATED APPROACHES TO CONSUMER BEHAVIOUR .
Chapter 9 New Product Buying.
Chapter 10 Repeat, Loyal and Relational Behaviour.
Chapter 11 Databased Consumer Behaviour.
Chapter 12 Consumer Misbehaviour.
Article: Fitchett, J. A. and Smith, A. (2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368.
Article: Woodside, A.G. (2004), Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294.
Glossary.
References.
Index.
Acknowledgements.
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
