Andere Kunden interessierten sich auch für
!["e;Will they pay for it?"e; A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content]( ""e;Will they pay for it?"e; A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content")
"e;Will they pay for it?"e; A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content52,95 €![Perceived Brand Localness]( "Perceived Brand Localness")
Perceived Brand Localness37,99 €![Involvement, Innovationsfreude und Wahrgenommenes Risiko als Einflussfaktoren des Adoptionsprozesses]( "Involvement, Innovationsfreude und Wahrgenommenes Risiko als Einflussfaktoren des Adoptionsprozesses")
Involvement, Innovationsfreude und Wahrgenommenes Risiko als Einflussfaktoren des Adoptionsprozesses18,95 €![Schweppes - how the beverage brand affects UK¿s consumer behaviour]( "Schweppes - how the beverage brand affects UK¿s consumer behaviour")
Schweppes - how the beverage brand affects UK¿s consumer behaviour18,95 €![Influences and Attitudes within Consumer Behaviour Process]( "Influences and Attitudes within Consumer Behaviour Process")
Influences and Attitudes within Consumer Behaviour Process18,95 €![Der Einfluss sozialer Normen auf unser Verhalten]( "Der Einfluss sozialer Normen auf unser Verhalten")
Der Einfluss sozialer Normen auf unser Verhalten18,95 €![Factors that influence Consumer Behaviour towards buying Sustainable Products]( "Factors that influence Consumer Behaviour towards buying Sustainable Products")
Factors that influence Consumer Behaviour towards buying Sustainable Products47,95 €
!["e;Will they pay for it?"e; A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content](https://bilder.buecher.de/produkte/23/23804/23804588n.jpg ""e;Will they pay for it?"e; A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content")
Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70%, Queen Mary University of London (Business School), course: Understanding Consumer Behaviour, language: English, abstract: "Rollout of HD VOD and Internet movies on day-and-date of DVD release is a growth opportunity not only because consumers value them and will pay more, but also because thisexpanded availability will increase overall movie viewership. The Oliver Wyman study found that that these enhanced offers would lead U.S. consumers to watch and pay for an average of three more movies per year than they do today, creating a net annual increase in domestic consumer movie spending of more than $5 billion, from the current base of $50 billion."As this study of the management consultancy Oliver Wyman reveals, online video services such as VOD and PPV gain an increasing importance nowadays. These trends towards online video services (OVS) invite to a closer examination of the consumer behaviour regarding these services.This essay focuses on consumer behaviour of the consumption of OVS, such as iTunes Movies and CinemaNow. In particular the aspect of perceived risk will be examined, because these products can only be consumed online, an environment where the perceived risk is still high and a possible barrier for the usage of OVS.