Susan Horner, Swarbrooke John

Broschiertes Buch

Consumer Behaviour in Tourism

Beschreibung

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.

Autor

Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, César Ritz Colleges, Switzerland, and Sheffield Hallam University. John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of César Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 4 ed
• Seitenzahl: 484
• Erscheinungstermin: 15. Dezember 2020
• Englisch
• Abmessung: 247mm x 178mm x 30mm
• Gewicht: 970g
• ISBN-13: 9780367495596
• ISBN-10: 0367495597
• Artikelnr.: 59994629