Consumer Awareness and Consumption Patterns: Case of Food Consumption. - Sabir, Irfan;Ali Khan, Muhammad Mohsin;Majid, Muhammad Bilal
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In recent years, it seems that consumers are generally uncertain about the safety and quality of their food and their risk perception differs substantially from that of experts. Unhygienic food these days has become a very serious issue these days and consumer's awareness level is not up to the certain level about consumption patterns of food. The aim of this contribution is to provide a better understanding to find out the consumers awareness and their consumption patterns.

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Produktbeschreibung
In recent years, it seems that consumers are generally uncertain about the safety and quality of their food and their risk perception differs substantially from that of experts. Unhygienic food these days has become a very serious issue these days and consumer's awareness level is not up to the certain level about consumption patterns of food. The aim of this contribution is to provide a better understanding to find out the consumers awareness and their consumption patterns.
Autorenporträt
Dr. Raja Irfan Sabir, a Pakistani National, holds a Post Doctoral Diploma in Intellectual Property Management, and, a Doctorate Degree in Integration Innovation Theory & Method. He has published more than sixty Research Papers and Articles in international Journals, Proceedings and Magazines.