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This book examines the evolution of appeals, media, and tactics in right-wing media and political communication, tracking trends from the early days of contemporary conservatism in the 1950s to the Trump administration. It will interest scholars and upper-level students of political communication, media and politics, and political science.

Produktbeschreibung
This book examines the evolution of appeals, media, and tactics in right-wing media and political communication, tracking trends from the early days of contemporary conservatism in the 1950s to the Trump administration. It will interest scholars and upper-level students of political communication, media and politics, and political science.
Autorenporträt
Sharon E. Jarvis is Professor, Department of Communication Studies, and Associate Director of Research at the Annette Strauss Institute for Civic Life at the University of Texas at Austin. Her books include Votes That Count and Voters Who Don't: How Journalists Sideline Electoral Participation (Without Even Knowing It) (with Soo-Hye Han), Political Keywords: Using Language that Uses Us (with Roderick P. Hart, Deborah Smith-Howell, and William Jennings), and Talk of the Party: Political Labels, Symbolic Capital & American Life. Her research focuses on political language, partisan communication, and persuasion.