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With the exponential advance of internet use, a virtual environment has emerged where people can interact, share ideas, form communities and use social networks. These platforms not only allow everyday interactions, but have also become spaces for socialization and integration for fans of audiovisual productions. In this context, transmedia, which uses various platforms to expand narratives, finds powerful tools to strengthen its strategies. The aim of exploring the significance of this theme is to highlight its importance and, above all, to demonstrate how social media can be used to develop stories, collaborating with the objectives set when choosing this theme. National and international examples will be presented of audiovisual productions that have made use of social media to involve the public, creating broad, engaging narratives that have maintained their relevance before, during and after their premieres.