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""The Confucius Institute is an appealing brand for extending our culture abroad. It has made an important contribution toward improving our soft power. The 'Confucius' brand has a natural attractiveness. Using the excuse of teaching Chinese language, everything looks reasonable and logical." So runs the report of a speech by Li Changchun, member of the Standing Committee of the Politburo, the highest body of the Chinese Communist Party, at the Beijing Headquarters of the Confucius Institute in November 2011. Officially known as The Office of the Chinese Language Council International and…mehr

Produktbeschreibung
""The Confucius Institute is an appealing brand for extending our culture abroad. It has made an important contribution toward improving our soft power. The 'Confucius' brand has a natural attractiveness. Using the excuse of teaching Chinese language, everything looks reasonable and logical." So runs the report of a speech by Li Changchun, member of the Standing Committee of the Politburo, the highest body of the Chinese Communist Party, at the Beijing Headquarters of the Confucius Institute in November 2011. Officially known as The Office of the Chinese Language Council International and commonly as 'Hanban,' the Confucius Institute is a Chinese government agency inserted into an increasing number of universities and lower schools the world around, ostensibly with the reasonable and logical mission of teaching Chinese language and culture and veritably with the practical mission of promoting the real-political influence of the People's Republic. This pamphlet is about the academic malpractices that ensue from mixing the two." --Page 4 of cove
Autorenporträt
Marshall Sahlins is the Charles F. Grey Distinguished Professor Emeritus of Anthropology at the University of Chicago. He is the author of many books.