Samson Olanrewaju Ibidunni

Broschiertes Buch

COMPETITIVE MARKETING: Concepts, Theories and Strategies

Strategic Use of Elements of Marketing Mix to Achieve Comparative Advantage in the Global Business Environment

Beschreibung

COMPETITIVE MARKETING focuses on the usage of elements of Marketing Mix in relation to achieving goals and objectives of marketing at different supply of product situation; be it ample, shortage, inflationary or recession period. Competitive Marketing allows both domestic and foreign enterprises compete favourably to the emancipation of individual business organization. It particularly teaches domestic enterprises various marketing strategies including organizational structures/strategies on the best form of managing competition.

Autor

Ibidunni O. S holds B. Sc, M. Sc. and Ph.D. A Fellow of theNational Institute of Marketing of Nigeria, he possesses eighteenyears cognate experience in sales/marketing at Unilever,Portland, IDMS/NIIT and Doyin Group. He has published in localand international journals, Presently, he is Head of Unit,(Marketing), Covenant University, Ota

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 232
• Erscheinungstermin: 6. Januar 2011
• Englisch
• Abmessung: 220mm x 150mm x 14mm
• Gewicht: 364g
• ISBN-13: 9783843374385
• ISBN-10: 3843374384
• Artikelnr.: 32749797