Competitive Intelligence and Business Strategy - Okpeke, Love Ugbedeojo
29,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
15 °P sammeln
  • Broschiertes Buch

The importance of competitive intelligence and its connection to business strategy is explored. The book emphasizes the significance of achieving a competitive advantage in today's competitive business environment.The resource-based approach is presented as a key framework for developing a sustainable competitive advantage. Highlighting the need for organizations to identify and evaluate their tangible and intangible resources. These resources, such as physical assets, financial capabilities, human capital, and intellectual property, play a crucial role in shaping an organization's competitive…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
The importance of competitive intelligence and its connection to business strategy is explored. The book emphasizes the significance of achieving a competitive advantage in today's competitive business environment.The resource-based approach is presented as a key framework for developing a sustainable competitive advantage. Highlighting the need for organizations to identify and evaluate their tangible and intangible resources. These resources, such as physical assets, financial capabilities, human capital, and intellectual property, play a crucial role in shaping an organization's competitive capabilities.Furthermore, it discusses the intersection between competitive intelligence and business strategy at the business level. Business-level strategies are essential for organizations to exploit their core competencies and gain a competitive advantage in specific product markets. The alignment of business-level strategies with functional-level strategies is crucial for achieving organizational goals.Overall, the book underscores the significance of competitive intelligence in shaping effective business strategies.
Autorenporträt
Love Ugbedeojo Okpekes Karriere dreht sich um Einblicke und Big Data, die sie mit großer Leidenschaft verfolgt. Sie hat jahrelang für B2B SaaS/Technologieunternehmen als Finanzanalystin und später als Business Insights Analystin gearbeitet und dabei geholfen, die Geschäftsergebnisse durch Daten zu verbessern. Sie verfügt über einen vielfältigen akademischen Hintergrund.